Marketing Enablement Leverage the current Shopify and social sharing setup to optimize online bookings and banquet inquiries. Implement CRM and email marketing to nurture leads for weddings, corporate events, and golf packages, plus local SEO and targeted ads to raise visibility in Port Huron and St. Clair County.

Events Banquet Upsell Capitalize on the in-house banquet center by offering online event booking with menu customization and packages for weddings and corporate events, along with cross-sell opportunities for golf experiences to attendees, expanding revenue per booking.

Tech Modernization The current PHP/MySQL/Apache stack suggests a legacy environment; explore modernization options such as a hosted solution, upgraded security, and integrated booking and POS systems to reduce maintenance and improve performance across web, payments, and member services.

Operational Efficiency With a small team, prioritize automation and affordable platforms for CRM, scheduling, POS, and marketing to streamline operations, lower manual workload, and enable scalable growth without a large headcount.

Local Partnerships Location in Michigan near Port Huron offers opportunities to forge partnerships with local hotels, tourism boards, and other attractions, promote golf and banquet packages to corporate groups, weddings, and tourism packages to expand reach.