Expanded experiential Forest Lake Camp is classic, established, and family/long-term oriented with a focus on distinctive separate boys and girls campuses on one property, which creates opportunities to cross-sell premium specialty clinics, equipment, and outdoor experiences to both groups.

Outdoor equipment partnerships Recent and ongoing equipment upgrades and partnerships, including Kelty gear and a new pump track, indicate openness to wholesale or sponsorship collaborations for high-end outdoor gear, safety equipment, and skill-building infrastructure.

Specialty clinics demand The launch of specialty clinics for the 100th summer signals a willingness to diversify programming and monetize expert-led activities; this presents cross-sell and upsell opportunities for branded clinics, instructor partnerships, and signature camp experiences.

Digital and analytics Adopted tech stack including Google Ads, HubSpot Analytics, WordPress, and Shopify suggests strong online marketing and e-commerce capabilities; there is potential for targeted outreach to families, alumni, and gear partners, plus data-driven campaigns.

Financial scale With revenue in the mid six-figures to seven-figures range and a mid-size team, there is appetite for scalable B2B partnerships (equipment, travel/transport, activity vendors) and services that enhance camper programming while expanding revenue streams.