Strong Market Presence With over a century of service and the status as the leading funeral provider in Southern California, Forest Lawn has a solid regional reputation that can be leveraged for expanding brand awareness and cross-promotional opportunities.

Diverse Service Offerings The company offers a wide variety of cemetery properties and personalized memorial services at multiple price points, presenting opportunities to upsell premium services and customized packages to different customer segments.

Significant Revenue Base Generating between $250M and $500M in revenue with a sizable workforce, Forest Lawn has the financial capacity and scale that enable investment in innovative solutions such as advanced digital marketing and customer engagement tools.

Technology Adoption Utilizing a range of technology platforms including Microsoft Clarity, Atlassian, and Adobe Fonts, the company demonstrates openness to digital tools, which could facilitate targeted outreach, data-driven marketing, and enhanced service personalization.

Potential for Digital Engagement Given the company's established online presence and use of digital tools, there are opportunities to enhance online customer engagement, streamline service bookings, and incorporate new digital marketing strategies to reach their target demographics more effectively.