Strategic partnerships FORMIA has a history of long standing partnerships with major airlines such as American Airlines and EVA Air, presenting a compelling footprint for cross-sell opportunities with existing airline customers and upsell of premium amenity programs.

Premium product expansion The company specializes in premium guest and in-flight amenities including bags, skincare, loungewear and children’s products, indicating opportunities to upsell expanded amenity categories or exclusive collaborations with airlines seeking luxury refreshes.

Sustainability credentials EcoVadis Gold rating and LEED Gold/WELL Gold headquarters signal strong sustainability capabilities, enabling sales pitches to airlines pursuing green credentialed onboard programs and eco-friendly supplier partnerships.

Geographic growth Recent Hong Kong expansion with a LEED and WELL certified HQ and wellbeing programs suggests readiness to support Asia-Pacific airline partnerships and regional turnkey amenity solutions.

Innovation and collaborations Frequent collaborative rotations with brands like Hunter and Maison Kitsuné showcase FORMIA’s ability to execute co-branded, trend-led kits, offering a template for new airline co-branding deals and limited-edition onboard experiences.