Small business scale Formit Print Management is a small to mid-sized shop with 2-10 employees and revenue likely in the lower mid-market range. Sales opportunities can focus on repeat promotional product production, direct mail campaigns, and inventory management services for small to growing businesses that need a single vendor for design, printing, and fulfillment.
Diverse services The company offers Promotional Products, Political Campaign Materials, Marketing Printing, Design, Direct Mailing, and Inventory Management. Cross-sell opportunities exist by bundling design, printing, and mailing services for marketing campaigns, political outreach, and time-sensitive promotional events.
Award credibility Bronze Stevie Award recognition and emphasis on empowering women in the workplace provide a credibility boost. Leverage this narrative in outreach to organizations valuing awards, diversity, and vendor quality to differentiate from larger competitors.
Digital readiness Tech stack includes mainstream tools (Microsoft, Word, Bootstrap, jQuery) and intake/forms capabilities (Gravity Forms). There is an opportunity to upsell modernized digital ordering, templated campaigns, and streamlined direct mail workflows to improve efficiency for clients with ongoing marketing needs.
Market positioning Operating in a competitive print and fulfillment space with peers varying from small to global players. Position Formit as a flexible, fast-turnaround partner for local businesses in Portland and beyond, emphasizing turnkey marketing solutions, inventory management, and responsive customer support to win mid-market campaigns.