Growth narrative FormulaFolios has merged with Brookstone Capital Management to form one of the fastest growing RIAs in the country, signaling aggressive expansion, potential cross-sell opportunities, and access to a larger advisor network.

Operational leadership Brookstone appointed a new Chief Operating Officer in 2015 who later became President in 2019, indicating strong leadership stability and strategic initiatives that may drive procurement or technology modernization projects.

Strategic investments Recent active investments across technology and market data sectors (Zscaler stake, 2x Long VIX ETFs, Estée Lauder stake) suggest Brookstone uses data-driven and risk-managed approaches; align offerings with security, data analytics, and risk management solutions.

Tech usage The firm employs a modern tech stack (Cloudflare, HTTP/3, Varnish, Wombat Security, UIKit) and cloud/web performance tools, presenting opportunities for partnerships in cyber security, client experience enhancements, and marketing automation.

Revenue potential With a revenue range of 10M to 25M and a large advisor-focused model, there is a sizable addressable market for scalable back-office, compliance, CRM, and cybersecurity solutions tailored to RIAs and independent retirement advisors.