Strong Industry Presence Forrester's position as a leading research and advisory firm with a global customer base and influence across technology, marketing, and customer experience sectors presents a substantial opportunity to engage large enterprise clients seeking strategic insights and digital transformation guidance.

Innovative AI Solutions The recent launch of Forrester AI Access and AEGIS security framework indicates a focus on cutting-edge AI and cybersecurity offerings, which can be leveraged to target organizations investing heavily in artificial intelligence, generative models, and secure digital strategies.

Event and Awards Participation Active involvement in high-profile industry events such as NRF Big Show and B2B Summit EMEA, along with recognition through awards, suggests opportunities to connect with retail and B2B sectors seeking expertise in digital innovation and integrated marketing solutions.

Expanding Security Focus The hiring of senior analysts in security and risk management and the development of security frameworks open avenues to engage enterprise security teams and CIOs responsible for protecting digital assets and managing enterprise risk with tailored research and consulting services.

Financial Scale and Growth With revenue ranging from 100 million to 1 billion dollars and a sizable employee base, Forrester offers potential partnership opportunities for vendors targeting large corporates, especially those aligned with research, technology, and digital transformation sectors.