Growing Market Presence Forrester's influence across technology, customer experience, digital, marketing, sales, and product functions presents numerous opportunities to provide customized research, advisory, and consulting services tailored to these core areas for potential clients seeking strategic growth.

AI Innovation Opportunities With the launch of Forrester AI Access and the integration of generative AI tools like Izola, there is a significant chance to develop and deliver AI-focused solutions and training to organizations aiming to leverage AI responsibly and effectively in their operations.

Public Sector Expansion Recent partnerships, such as with Carahsoft, highlight opportunities to target government agencies and public sector organizations that require specialized research services and technology solutions, opening lines for expansion in this expanding market segment.

Market Trend Alignment Forrester's insights into the risks of ungoverned AI use and the impact of generative AI on B2B buying behavior indicate a demand for education and compliance solutions, creating avenues for sales in governance, risk management, and AI ethics consulting.

Financial Growth Focus Despite a slight contract value decline, Forrester’s increased earnings and maintained margins showcase stability and resilience, presenting opportunities to position premium or strategic research packages to clients seeking value-driven insights during market volatility.