Growth momentum Forrester is actively driving revenue growth with a focus on product adoption and expanding contract value, while maintaining guidance despite near-term revenue declines. This suggests opportunities to upsell or cross-sell strategic advisory, renewals with expanded scopes, and targeted AI-enabled research offerings.

AI adoption The company highlights accelerated adoption of Forrester AI, signaling strong demand for AI-focused research, advisory services, and event content. Sales teams can pursue AI maturity assessments, vendor evaluations, and AI governance services to align with client AI ambitions.

Security and risk With the Security & Risk Forum agenda emphasizing AI’s impact on security, risk, and trust, there is a clear cross-sell path into security and risk leadership portfolios, offering research, frameworks, and executive events that pair with technology and product initiatives.

Global enterprise client base Forrester serves leaders across technology, customer experience, digital, marketing, sales, and product functions worldwide. This breadth indicates multi-department opportunities within large enterprises for integrated research subscriptions, advisory engagements, and customized insights programs.

Sovereignty and data themes The Global Sovereignty Forecast highlights geopolitical and compliance relevance in tech strategy. Potential sales angles include risk and compliance research subscriptions, sovereign technology assessments, and advisory services to help clients navigate regulatory and supply-chain implications.