ForSalebyOwner.com Email Format

Real EstateMichigan, United States11-50 Employees

ForSaleByOwner.com is a Detroit-based real estate platform that enables homeowners to sell properties directly, reducing reliance on traditional real estate agents. It provides advertising, pricing and marketing tools designed to help sellers manage costs and preserve home equity in a direct transaction. Since its founding in 1999, the site has supported owner-led sales and has helped home sellers save money by facilitating direct transactions. The company operates with a small to mid-sized team focused on real estate technology. In the real estate industry, the platform serves homeowners seeking to list and market properties without paying typical agent commissions. In 2018, the platform was acquired by Rocket Homes, marking a notable shift in its corporate ownership within the real estate landscape.

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