Cost savings appeal Fortis offers a roof reconditioning solution that is 70% less expensive than traditional re-roofing, presenting a compelling value proposition for property owners, solar developers, EPCs, REITs, and facility managers seeking deferred maintenance savings and accelerated solar adoption.

Warranty and timing With 15–25 year warranties aligned to solar, financing, or lease timelines, Fortis reduces long-term risk and simplifies budgeting for customers pursuing solar-ready, minimal-disruption roof upgrades.

Sustainability edge The approach minimizes landfill waste and disruption, appealing to sustainability-minded portfolios and tenants, and enhancing environmental branding for property owners and managers.

Strategic clientele Current focus on property owners, solar developers, EPCs, REITs, and facility managers signals target segments where combined roof performance and solar readiness can unlock large-scale capital projects.

Tech and credibility Utilization of reputable materials, certified installation, and performance guarantees backed by Lloyd's of London, along with a tech stack including Salesforce and Pardot, supports scalable sales motions and proof of value in proposals.