Fortune Favors

Food and Beverage ManufacturingWisconsin, United States11-50 Employees

Fortune Favors is a small-scale food and beverage producer based in Madison, Wisconsin, focused on candied pecans. The company was founded in 2018 by Eric and Jessica Benish after Eric left his career as a chef to launch the venture, originally under the name Nutkrack. Its pecans have been shared as gifts and for gatherings, and the lineup later included The Spicy, launched in 2019. 

Products are distributed across the United States, placing Fortune Favors within the consumer snack segment of the food and beverage manufacturing industry. In 2024, the company received the Small Business Persons of the Year award from the UW-Madison Small Business Development Center. In 2023, it published a New Year’s Recipe Guide to offer ideas for incorporating its pecans into everyday recipes.

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