Insights

Premium Product Positioning Fortune Favors specializes in handcrafted, enchanthing candied pecans that appeal to consumers seeking high-quality, artisanal snacks, presenting opportunities to position products as gourmet or gift items for special occasions and holidays.

Diverse Flavor Launches The company’s recent introduction of spicy variants such as The Spicy line indicates a readiness to expand flavor profiles, which could attract adventurous snackers and open doors for new product lines or limited-edition offerings.

Strong Regional Recognition Receiving awards like the Small Business Persons of the Year showcases local credibility and potential leverage points for expanding distribution to retail chains and specialty stores that value award-winning, locally recognized brands.

Expanding Market Reach With a growing revenue estimated between $25 million and $50 million and a national presence, there is potential for strategic partnerships with larger food distributors and online platforms to accelerate brand penetration.

Innovative Marketing Strategies Utilizing a variety of tech tools and creating seasonal recipe guides demonstrates a focus on engaging consumers through digital marketing and content-driven campaigns, providing opportunities to further develop targeted promotions and seasonal product bundles.

Similar companies to Fortune Favors

Fortune Favors Tech Stack

Fortune Favors uses 8 technology products and services including Facebook Pixel, Open Graph, Google Workspace, and more. Explore Fortune Favors's tech stack below.

  • Facebook Pixel
    Analytics
  • Open Graph
    Content Management System
  • Google Workspace
    Email
  • React
    Javascript Frameworks
  • UPS
    Logistics
  • Oxygen
    Page Builders
  • Priority Hints
    Performance
  • Ahrefs
    Search Marketing

Fortune Favors's Email Address Formats

Fortune Favors uses at least 2 format(s):
Fortune Favors Email FormatsExamplePercentage
First@nutkrack.comJohn@nutkrack.com
100%

Frequently Asked Questions

Where is Fortune Favors's headquarters located?

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Fortune Favors's main headquarters is located at 2086 Atwood Ave, Madison, Wisconsin 53704, US. The company has employees across 3 continents, including North AmericaAsiaOceania.

What is Fortune Favors's official website and social media links?

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Fortune Favors's official website is fortunefavorsnuts.com and has social profiles on LinkedInCrunchbase.

What is Fortune Favors's NAICS code?

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Fortune Favors's NAICS code is 311 - Food Manufacturing.

How many employees does Fortune Favors have currently?

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As of October 2025, Fortune Favors has approximately 14 employees across 3 continents, including North AmericaAsiaOceania. Key team members include Chief Executive Officer: S. M.Owner/Founder/Chef At Fortune Favors Nuts Llc: E. R.Marketing, E-Commerce, And Wholesale Manager: C. K.. Explore Fortune Favors's employee directory with LeadIQ.

What industry does Fortune Favors belong to?

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Fortune Favors operates in the Food and Beverage Manufacturing industry.

What technology does Fortune Favors use?

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Fortune Favors's tech stack includes Facebook PixelOpen GraphGoogle WorkspaceReactUPSOxygenPriority HintsAhrefs.

What is Fortune Favors's email format?

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Fortune Favors's email format typically follows the pattern of First@nutkrack.com. Find more Fortune Favors email formats with LeadIQ.

When was Fortune Favors founded?

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Fortune Favors was founded in 2018.

Fortune Favors

Food and Beverage ManufacturingUnited States11-50 Employees

Life is moments, connected. We believe fortune favors those who weave wonder into weekdays, who make magic from mundane.

We are a nut company that savors the occasion of being alive.  A nut company that believes in the magnitude of a moment. Our pecans, perfect companion pieces — magic seeds sown for sharing.  

Nuts, enchanted in a world of daily occurrences that when examined, contain opportunity to share, to seek magic, to let the light in.

Fortune Favors | Enchant Every Moment

Fortune Favors began as a mistake. Or was it something more magical, more...fortuitous? Eric was hard at work in the kitchen, the stovetop crowded with pots and pans, when he accidentally dropped some pecan halves into the wrong pot. When he saw them again later, he stopped and looked more closely. They had a perfect, shiny glaze as though they had been intentionally and carefully conjured.

He tasted one, and was surprised at how crunchy and delicious it was. Over the next hour, as if in a trance, he ate them all. He added salt to a second batch, and shared them with family and friends. They were instantly spellbound, and a ritual was born: Eric would prepare these enchanting treats for campfires or holiday gifts, and they would be instantly and utterly devoured.  He marveled every time someone took their first bite. In all of his legendary culinary career, he had never seen a food make people as happy as his candied pecans did.

In a leap of faith, Eric left his primary career as chef in 2018 to found Fortune Favors (originally called Nutkrack), with co-founder Jessica Benish. He went about the task with a humble and grateful Midwestern sensibility along with a healthy dose of nostalgia and humor. Today, Eric and a small team of food-lovers are sharing Fortune Favors candied pecans across the nation.

Fortune Favors those who taste something extraordinary, and share it!

Section iconCompany Overview

Headquarters
2086 Atwood Ave, Madison, Wisconsin 53704, US
NAICS Code
311 - Food Manufacturing
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $25M$50M

    Fortune Favors's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Fortune Favors's revenue is estimated to be in the range of $25M$50M

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