Full-funnel MMM Fospha offers a proprietary Bayesian Media Mix Model delivering daily, ad-level, full-funnel insights that prove incremental revenue, presenting a compelling value proposition for brands seeking rigorous measurement to optimize budgets across DTC and marketplaces.

Always-on cross-channel The platform unifies performance across DTC, Amazon, and TikTok Shop, enabling holistic optimization and planning for tomorrow’s growth, which is attractive to multi-channel retailers looking to consolidate analytics and decision-making.

AI driven actions Recent launches including Ask Fospha AI and AI-powered automation, plus integration with Claude and ChatGPT, suggest a strong signal to clients prioritizing automated insights-to-actions and scalable decision support.

CTV and video expansion Partnership with Vibe to incorporate premium CTV data into the always-on model expands measurement scope for advertisers investing in connected TV, creating upsell opportunities to clients expanding video and brand warmth campaigns.

Strategic advisory growth Appointment of a renowned MMM advisor and continued product innovation around calibrated, always-on measurement positions Fospha to target mid-market to enterprise brands seeking credible, rigorous attribution and incremental impact.