Insights

Targeted B2B Recognize Foundation is a B2B eCommerce platform focused on manufacturers, distributors, and wholesalers, suggesting high-potential opportunities with mid-market to enterprise-grade B2B sellers seeking intelligent insights, pricing, and inventory visibility.

Fast Cloud Onboarding Cloud-based solution described as quick to implement and easy to use, indicating a sales angle around rapid deployment for teams needing faster time-to-value and minimal IT disruption.

ERP/OMS/WMS Integration Emphasize seamless integrations with ERP, OMS, and WMS, presenting a cross-sell/up-sell path to existing manufacturers and distributors looking to consolidate workflows and data across ecosystems.

Pricing and Terms Flex Support for complex pricing models and flexible order terms suggests opportunity with businesses that have tiered pricing, contract-based terms, or negotiated discounts requiring sophisticated quote-to-cash capabilities.

Digital Experience Growth Foundation enables personalized eCommerce experiences and high-converting journeys, offering a foothold with sales enablement teams aiming to optimize client engagement, upsell, and cross-sell through intelligent product and price visibility.

Similar companies to Foundation

Foundation Tech Stack

Foundation uses 8 technology products and services including LinkedIn Ads, Hotjar, HubSpot Analytics, and more. Explore Foundation's tech stack below.

Media & News

Foundation's Email Address Formats

Foundation uses at least 2 email formats:
Foundation Email FormatsExamplePercentage
First.Last@getfoundation.comJohn.Doe@getfoundation.com
80%
First@getfoundation.comJohn@getfoundation.com
20%

Frequently Asked Questions

What is Foundation's stock symbol?

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Foundation is a publicly traded company; the company's stock symbol is FFWM.

What is Foundation's official website and social media links?

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Foundation's official website is getfoundation.com and has social profiles on LinkedIn and Crunchbase.

What is Foundation's NAICS code?

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Foundation's NAICS code is 5112 - Software Publishers.

How many employees does Foundation have currently?

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As of October 2026, Foundation has approximately 4 employees across 2 continents, including Asia and North America. Key team members include Principal Engineer: A. B. Explore Foundation's employee directory with LeadIQ.

What industry does Foundation belong to?

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Foundation operates in the Software Development industry.

What technology does Foundation use?

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Foundation's tech stack includes LinkedIn Ads, Hotjar, HubSpot Analytics, Amazon Web Services, Figma, Google Workspace, Webflow and New Relic.

What is Foundation's email format?

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Foundation's email format typically follows the pattern of First.Last@getfoundation.com. Find more Foundation email formats with LeadIQ.

When was Foundation founded?

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Foundation was founded in 2022.
Foundation logo

Foundation

Software DevelopmentCanada2-10 Employees

Foundation provides a B2B eCommerce platform for manufacturers, distributors, and wholesalers. The cloud-based solution aims to simplify complex B2B sales processes and improve outcomes by delivering intelligent customer insights and clear visibility into product, price, inventory, and order data. It is designed for quick implementation and ease of use, enabling personalized eCommerce experiences that support sophisticated pricing and flexible order terms while integrating with ERP, OMS, and WMS systems.

Based in Vancouver, British Columbia, the company operates in software development with a focus on wholesale-focused B2B commerce. It serves sales teams within manufacturing, distribution, and wholesale sectors, addressing pricing models, terms, and data integration challenges, and it maintains a small team.

Section iconCompany Overview

Stock Symbol
FFWM
NAICS Code
5112 - Software Publishers
Founded
2022
Employees
2-10

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