Insights

Luxury Expansion FoundRae's recent opening of new flagship stores in high-profile locations like Palm Beach and Madison Avenue indicates a strategic focus on expanding its retail footprint in affluent markets, offering opportunities for premium retail partnerships and exclusive collaborations.

Line Innovation The launch of exclusive collections such as the Horizon Series and Collector's Series featuring one-of-a-kind gemstones presents a niche for personalized and limited-edition offerings, appealing to high-end consumers seeking unique jewelry pieces.

Digital Engagement Utilizing a sophisticated tech stack with platforms like Magento and Shopify POS, FoundRae demonstrates a strong commitment to omnichannel sales, creating potential for advancing personalized digital marketing services and integrated online-offline shopping experiences.

Brand Storytelling With a focus on mythological symbols and personal storytelling, FoundRae's brand positioning invites collaborations with content creators and storytellers to amplify its narrative-driven marketing approach, appealing to consumers who value emotional connection with luxury jewelry.

Luxury Market Trends FoundRae's focus on zodiac, gemstone, and heirloom-inspired collections aligns with current market trends favoring meaningful, symbolic, and customizable jewelry, opening avenues for targeted campaigns toward consumers seeking personal and spiritual significance in their purchases.

FoundRae Tech Stack

FoundRae uses 8 technology products and services including Microsoft Advertising, Google Hosted Libraries, oEmbed, and more. Explore FoundRae's tech stack below.

  • Microsoft Advertising
    Advertising
  • Google Hosted Libraries
    Content Delivery Network
  • oEmbed
    Dev Tools
  • Magento
    E-commerce
  • Hammer.js
    Javascript Libraries
  • Shopify POS
    Points Of Sale
  • X-XSS-Protection
    Security
  • Google Tag Manager
    Tag Management

Media & News

FoundRae's Email Address Formats

FoundRae uses at least 1 format(s):
FoundRae Email FormatsExamplePercentage
First@foundrae.comJohn@foundrae.com
45%
First.Last@foundrae.comJohn.Doe@foundrae.com
9%
Last@foundrae.comDoe@foundrae.com
1%
First@foundrae.comJohn@foundrae.com
45%

Frequently Asked Questions

What is FoundRae's official website and social media links?

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FoundRae's official website is foundrae.com and has social profiles on LinkedIn.

What is FoundRae's NAICS code?

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FoundRae's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does FoundRae have currently?

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As of December 2025, FoundRae has approximately 89 employees across 3 continents, including North AmericaEuropeOceania. Key team members include Chief Executive Officer: R. S.Chief Executive Officer And Co-Founder: M. B.Chief Financial Officer: P. J.. Explore FoundRae's employee directory with LeadIQ.

What industry does FoundRae belong to?

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FoundRae operates in the Retail Luxury Goods and Jewelry industry.

What technology does FoundRae use?

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FoundRae's tech stack includes Microsoft AdvertisingGoogle Hosted LibrariesoEmbedMagentoHammer.jsShopify POSX-XSS-ProtectionGoogle Tag Manager.

What is FoundRae's email format?

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FoundRae's email format typically follows the pattern of First@foundrae.com. Find more FoundRae email formats with LeadIQ.

When was FoundRae founded?

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FoundRae was founded in 2015.

FoundRae

Retail Luxury Goods and JewelryNew York, United States51-200 Employees

At FoundRae, we create modern heirlooms as tools of self-discovery and self-expression. Our jewelry is intended to inspire, nourish, and accelerate the lifelong process of our individuation. As we engage with the world and evolve as people, our collections are crafted to be tangible reminders, worn against the heart or on the hand, of our birthright to reach our full potential. 

Founded on a lexicon of mythological and classical symbols, FoundRae jewelry is a language of expression, a means of storytelling. The stories told are unique to the individual. Reflections of personal quests for inner peace, love, and strength. Records of who and what we cherish. History preserved for the next generations. 

There is no magic in our jewelry. Everything you need can be found within. Our mission is to simply bring who you are and who you want to be to the foreground with our collections. When you wear FoundRae jewelry, you are affirming that everything you want and everything you want to be is already inside you. All you have to do is claim it.

Section iconCompany Overview

NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    FoundRae's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    FoundRae's revenue is estimated to be in the range of $100M$250M

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