Insights

Expansion & Presence FoundRae's recent openings of new flagship stores in Palm Beach and Madison Avenue indicate strong growth momentum and a focus on enhancing brand visibility in high-profile luxury markets, presenting opportunities for premium collaborations and exclusive collections.

Innovative Collections With the launch of distinctive collections such as Horizon, Reverie Gemstone, and zodiac-themed pieces, FoundRae caters to customers seeking personalized, meaningful jewelry, suggesting opportunities for bespoke design services and limited-edition product offerings.

Brand Affinity & Influencers Gwyneth Paltrow's endorsement highlights the brand's appeal among celebrities and influencers, opening avenues for influencer partnerships and targeted marketing efforts to expand reach among high-net-worth individuals and luxury consumers.

Digital Engagement Utilizing technologies like Facebook Pixel and Google Analytics, FoundRae emphasizes a strong online presence, which can be leveraged through targeted digital campaigns and data-driven personalization to attract affluent customers who prefer online shopping.

Luxury Market Trends FoundRae's focus on one-of-a-kind pieces, such as the Collector's Series and gemstone pendants, aligns with a rising trend for exclusivity and meaningful storytelling, offering opportunities to develop curated collections and premium engagement experiences for high-end buyers.

FoundRae Tech Stack

FoundRae uses 8 technology products and services including Microsoft Advertising, Google Hosted Libraries, oEmbed, and more. Explore FoundRae's tech stack below.

  • Microsoft Advertising
    Advertising
  • Google Hosted Libraries
    Content Delivery Network
  • oEmbed
    Dev Tools
  • Magento
    E-commerce
  • Hammer.js
    Javascript Libraries
  • Shopify POS
    Points Of Sale
  • X-XSS-Protection
    Security
  • Google Tag Manager
    Tag Management

Media & News

FoundRae's Email Address Formats

FoundRae uses at least 1 format(s):
FoundRae Email FormatsExamplePercentage
First@foundrae.comJohn@foundrae.com
45%
First.Last@foundrae.comJohn.Doe@foundrae.com
9%
Last@foundrae.comDoe@foundrae.com
1%
First@foundrae.comJohn@foundrae.com
45%

Frequently Asked Questions

Where is FoundRae's headquarters located?

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FoundRae's main headquarters is located at New York, New York 10013 United States. The company has employees across 2 continents, including North AmericaEurope.

What is FoundRae's official website and social media links?

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FoundRae's official website is foundrae.com and has social profiles on LinkedIn.

What is FoundRae's NAICS code?

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FoundRae's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does FoundRae have currently?

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As of March 2026, FoundRae has approximately 107 employees across 2 continents, including North AmericaEurope. Key team members include Chief Executive Officer: R. S.Chief Executive Officer And Co-Founder: M. B.Chief Financial Officer: P. J.. Explore FoundRae's employee directory with LeadIQ.

What industry does FoundRae belong to?

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FoundRae operates in the Retail Luxury Goods and Jewelry industry.

What technology does FoundRae use?

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FoundRae's tech stack includes Microsoft AdvertisingGoogle Hosted LibrariesoEmbedMagentoHammer.jsShopify POSX-XSS-ProtectionGoogle Tag Manager.

What is FoundRae's email format?

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FoundRae's email format typically follows the pattern of First@foundrae.com. Find more FoundRae email formats with LeadIQ.

When was FoundRae founded?

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FoundRae was founded in 2015.

FoundRae

Retail Luxury Goods and JewelryNew York, United States51-200 Employees

At FoundRae, we create modern heirlooms as tools of self-discovery and self-expression. Our jewelry is intended to inspire, nourish, and accelerate the lifelong process of our individuation. As we engage with the world and evolve as people, our collections are crafted to be tangible reminders, worn against the heart or on the hand, of our birthright to reach our full potential. 

Founded on a lexicon of mythological and classical symbols, FoundRae jewelry is a language of expression, a means of storytelling. The stories told are unique to the individual. Reflections of personal quests for inner peace, love, and strength. Records of who and what we cherish. History preserved for the next generations. 

There is no magic in our jewelry. Everything you need can be found within. Our mission is to simply bring who you are and who you want to be to the foreground with our collections. When you wear FoundRae jewelry, you are affirming that everything you want and everything you want to be is already inside you. All you have to do is claim it.

Section iconCompany Overview

Headquarters
New York, New York 10013 United States
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    FoundRae's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    FoundRae's revenue is estimated to be in the range of $100M$250M

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