Insights

Luxury Market Expansion FoundRae is actively expanding its retail footprint with new stores in high-end locations such as Palm Beach and Madison Avenue, indicating a strong focus on targeting affluent consumers and luxury retail channels for increased sales opportunities.

Exclusive Collections With recent launches of limited-edition series like the Collector’s Series and one-of-a-kind gemstone pieces, FoundRae appeals to customers seeking unique, high-value jewelry, presenting opportunities to upsell premium products or exclusive membership offerings.

Brand Visibility & Influencers Attracting attention from high-profile personalities like Gwyneth Paltrow, FoundRae leverages influencer endorsement to boost brand desirability, opening doors to partnership collaborations and influencer-driven marketing campaigns.

Digital Engagement Utilization of platforms such as Shopify and Google tools indicates a strong e-commerce focus, providing avenues for targeted digital marketing, personalized online experiences, and direct-to-consumer sales growth.

Product Innovation Recent collection launches like Horizon and zodiac-inspired pieces showcase FoundRae’s commitment to innovative design and storytelling, creating opportunities to cross-sell related accessories and expand customer lifetime value through new collections.

FoundRae Tech Stack

FoundRae uses 8 technology products and services including Microsoft Advertising, Google Hosted Libraries, oEmbed, and more. Explore FoundRae's tech stack below.

  • Microsoft Advertising
    Advertising
  • Google Hosted Libraries
    Content Delivery Network
  • oEmbed
    Dev Tools
  • Magento
    E-commerce
  • Hammer.js
    Javascript Libraries
  • Shopify POS
    Points Of Sale
  • X-XSS-Protection
    Security
  • Google Tag Manager
    Tag Management

Media & News

FoundRae's Email Address Formats

FoundRae uses at least 1 format(s):
FoundRae Email FormatsExamplePercentage
First@foundrae.comJohn@foundrae.com
45%
First.Last@foundrae.comJohn.Doe@foundrae.com
9%
Last@foundrae.comDoe@foundrae.com
1%
First@foundrae.comJohn@foundrae.com
45%

Frequently Asked Questions

Where is FoundRae's headquarters located?

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FoundRae's main headquarters is located at New York, New York 10013 US. The company has employees across 3 continents, including North AmericaEuropeOceania.

What is FoundRae's official website and social media links?

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FoundRae's official website is foundrae.com and has social profiles on LinkedIn.

What is FoundRae's NAICS code?

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FoundRae's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does FoundRae have currently?

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As of October 2025, FoundRae has approximately 89 employees across 3 continents, including North AmericaEuropeOceania. Key team members include Chief Executive Officer: R. S.Chief Executive Officer And Co-Founder: M. B.Chief Financial Officer: P. J.. Explore FoundRae's employee directory with LeadIQ.

What industry does FoundRae belong to?

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FoundRae operates in the Retail Luxury Goods and Jewelry industry.

What technology does FoundRae use?

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FoundRae's tech stack includes Microsoft AdvertisingGoogle Hosted LibrariesoEmbedMagentoHammer.jsShopify POSX-XSS-ProtectionGoogle Tag Manager.

What is FoundRae's email format?

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FoundRae's email format typically follows the pattern of First@foundrae.com. Find more FoundRae email formats with LeadIQ.

When was FoundRae founded?

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FoundRae was founded in 2015.

FoundRae

Retail Luxury Goods and JewelryNew York, United States51-200 Employees

At FoundRae, we create modern heirlooms as tools of self-discovery and self-expression. Our jewelry is intended to inspire, nourish, and accelerate the lifelong process of our individuation. As we engage with the world and evolve as people, our collections are crafted to be tangible reminders, worn against the heart or on the hand, of our birthright to reach our full potential. 

Founded on a lexicon of mythological and classical symbols, FoundRae jewelry is a language of expression, a means of storytelling. The stories told are unique to the individual. Reflections of personal quests for inner peace, love, and strength. Records of who and what we cherish. History preserved for the next generations. 

There is no magic in our jewelry. Everything you need can be found within. Our mission is to simply bring who you are and who you want to be to the foreground with our collections. When you wear FoundRae jewelry, you are affirming that everything you want and everything you want to be is already inside you. All you have to do is claim it.

Section iconCompany Overview

Headquarters
New York, New York 10013 US
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    FoundRae's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    FoundRae's revenue is estimated to be in the range of $100M$250M

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