Audience Reach Leverage FOX 17's West Michigan DMA coverage (Grand Rapids, Kalamazoo, Battle Creek) to offer regionally targeted advertising packages across broadcast, digital, and emerging multiplatform assets via Scripps networks.

Brand Prestige Align with a multi-market, long-established broadcaster under The E.W. Scripps Company, highlighting credibility, Emmy-winning journalism, and access to Scripps’ cross-platform assets (Newsy, Stitcher, Court TV, Bounce) for premium sponsorships and branded content.

Digital Synergy Package opportunities around FOX 17’s tech stack and digital presence (WordPress, Duda, AWS, Amazon Advertising, Freshworks Freshdesk) to offer integrated ad campaigns, programmatic buys, and measurable attribution across web and social touchpoints.

Community Partners Capitalize on local partnerships and philanthropic initiatives (schools foundations, food programs, community events) to design cause-marketing packages, sponsorships, and event integrations that drive brand affinity and local engagement.

Content Monetization Position sponsorships around Emmy-winning newsrooms and investigative reporting, plus hyperlocal content series, to create cobranded video spots, sponsored segments, and audience-relevant storytelling that resonates with regional viewers.