Community Engagement The Fox Cities CVB actively promotes local arts, culture, dining, and outdoor activities, indicating opportunities to collaborate with local event organizers, hospitality providers, and entertainment venues to create joint marketing campaigns or bundled tourism packages.

Digital Presence With a tech stack that includes React, Google Tag Manager, and Facebook Pixel, the company is leveraging modern digital tools, suggesting potential for targeted online advertising, sponsored content, or digital sponsorships to enhance visibility and visitor engagement.

Recent Activity The launch of the Cocoa & Coffee Trail demonstrates a focus on themed local experiences, presenting opportunities to partner with coffee shops, cafes, and food brands to create branded experiences or sponsor specific trail segments to attract niche tourist segments.

Economic Trends The recent reduction in headcount by 400 employees highlights potential budget constraints; sales strategies could focus on cost-effective, scalable marketing or service solutions that align with tighter operational resources.

Market Position As a regional destination with a strong revenue base ranging from $100M to $250M, there are prospects for high-value partnerships with local businesses, event organizers, and regional tourism boards to develop comprehensive marketing or event sponsorship packages that leverage the area’s diverse attractions.