Strong Regional Presence Fox Powersports is Michigan’s largest powersports dealer with multiple locations, including Grand Rapids, Baldwin, and Hudsonville, providing a solid regional footprint that can be leveraged for expanding customer outreach and promotional initiatives in the Midwest.

Expanding Portfolio The recent acquisition of Peacock Ltd. indicates growth ambitions and an opportunity to cross-sell new customers across a broader range of powersports products and services, increasing potential revenue streams.

Diverse Brand Offerings Authorized dealer for popular brands like Harley-Davidson, Honda, Yamaha, Kawasaki, and Polaris, enabling targeted sales campaigns to existing brand loyalists and attracting new riders seeking these trusted brands.

Service & Financing Focus With a full-service department and financing solutions, there are opportunities to upsell maintenance packages, accessories, and financing options to customers purchasing new or pre-owned vehicles.

Community Engagement Active involvement in local markets and riding communities can be utilized to enhance customer loyalty, generate referral business, and create tailored marketing campaigns aimed at adventure enthusiasts and first-time buyers.