Largest Michigan dealer Fox Powersports is positioned as Michigan’s largest powersports dealer with multiple locations and a broad product mix, highlighting potential cross-location sales opportunities and regional expansion initiatives to target.

Brand Authorized Depth As an authorized dealer for Harley-Davidson, Honda, Yamaha, Kawasaki, Polaris, Can-Am, Sea-Doo and more, there are multiple cross-brand upsell opportunities, bundled financing, and service packages appealing to existing riders and new enthusiasts.

Full-Service Momentum A strong service department with certified technicians creates recurring revenue through maintenance, parts, and service plans, presenting opportunities for proactive service renewals and loyalty programs to drive lifetime value.

Recent Acquisition The Peacock Limited acquisition broadens inventory and footprint, suggesting upsell potential from the extended Lake County and Baldwin areas, plus opportunities to onboard new customers with bundled offerings.

Financial Scale With revenue in the mid six figures to seven figures range and a growing multi-location footprint, there is potential to target fleet or seasonal buying programs, extended warranties, and financing options to boost average order value.