Market Leadership Fox Powersports is Michigan’s largest powersports dealer with multiple locations and a broad product lineup, presenting a strong footfall and cross-site sales potential across motorcycles, ATVs, UTVs, watercraft, and snowmobiles.

Acquisition Growth Recent acquisition of Peacock Ltd expands the dealership footprint and portfolio, creating opportunities to upsell extended warranties, service packages, and cross-brand financing to a larger regional customer base.

Financing Opportunities With in-house financing options highlighted, there is potential to upsell financing for higher-ticket vehicles, accessories, and service plans, increasing average order value and closing rates.

Service Revenue Fully equipped service department with certified technicians positions Fox Powersports to promote maintenance packages, parts, and accessories alongside new and pre-owned sales, boosting recurring revenue.

Seasonal Demand Diverse product mix spanning watercraft, snowmobiles, and off-road vehicles suggests targeted campaigns around peak riding seasons, attrition pricing, and bundled promotions to drive cross-category purchases.