Recent Leadership Changes Fractory has made significant leadership changes, appointing industry veterans as CEO and COO and securing investments from various funds. This presents an opportunity to leverage the expertise and fresh perspectives brought in by these new leaders to drive sales growth.

Strategic Partnerships for Financing Fractory's strategic partnerships with various investors and financial institutions demonstrate a proactive approach to securing funding for expansion. Sales development representatives can explore collaborations with these partners to potentially access new financing avenues for customers.

Technology Integration for Efficiency Fractory leverages a robust tech stack including SOLIDWORKS, Amazon Web Services, and InVision to streamline metal fabrication processes. Highlighting how this technology integration improves efficiency and quality can be a compelling sales point to showcase the company's advanced capabilities.

Market Expansion Through Funding The consistent funding rounds secured by Fractory indicate growth ambitions, especially in the UK and Northern Europe. Sales professionals can capitalize on the company's expansion plans to target new markets and industries that align with the funding objectives.

Credit Options for Customers Fractory's partnership with Kriya Finance Limited provides customers with flexible credit options, enhancing their purchasing power. Sales development representatives can emphasize these credit options as a value-added service that sets Fractory apart in the market and attracts more customers.