Local Community Engagement Located in the historic Berwyn Train Station, Frame Station & Gift Gallery has strong roots in the local community, presenting opportunities for regional marketing collaborations and community-based events to drive foot traffic and brand awareness.

Digital Presence Enhancement With a website built on Wix and active use of Google Analytics and social media platforms, there is potential to expand their digital marketing efforts to attract more customers and increase online sales.

Specialized Custom Services As a full-service custom frame shop and art gallery, opportunities exist to upsell premium framing solutions, art consultations, and exclusive gift offerings to upscale clientele seeking personalized art experiences.

Small Business Niche With a small team and revenue under one million dollars, targeted solutions such as affordable marketing tools, inventory management, and scalable e-commerce integrations could help optimize operations and growth.

Market Positioning Operating alongside similar boutique firms and online art platforms suggests there is room to differentiate through unique retail concepts, partnerships with local artists, or exclusive product lines to carve out a stronger competitive edge.