Established Industry Presence Founded in 1996 and now part of EssilorLuxottica, Frames Direct has a strong legacy and reputation in the online eyewear market, providing a stable platform for sales expansion and brand trust-building.

Expanding Product Range With the largest selection of designer eyewear, the company offers multiple cross-selling opportunities, especially for premium and innovative products such as custom prescription lenses like Oculus VR partnerships.

Customer Service Expertise Staffed with highly experienced opticians, Frames Direct emphasizes personalized customer support, which can be leveraged to upsell premium lenses and accessories, increasing average order value.

Market Position & Competitors Positioned alongside competitors like Zenni Optical and Warby Parker, there is potential to differentiate through exclusive brands or bundled offerings, capturing more market share in the online eyewear sector.

Digital Engagement & Tech Utilizing advanced analytics and targeted marketing tools such as Google Analytics and Facebook integration, the company is well-positioned to run targeted campaigns for new product launches and promotions to boost sales.