Vegan Market Growth Frankie & Benny's has successfully launched Veganuary options and a new vegan menu, tapping into the growing market of plant-based food enthusiasts. Leveraging this trend can open up sales opportunities through targeted marketing campaigns and promotions to attract vegan and health-conscious customers.

Community Engagement By partnering with charities like Action for Children and running appeals to support vulnerable children, Frankie & Benny's showcases its commitment to social responsibility and community engagement. Utilizing this positive image can create sales opportunities by appealing to socially conscious consumers who prefer brands with a purpose.

Tech Integration for Customer Engagement With a tech stack including platforms like Sucuri and Emarsys, Frankie & Benny's demonstrates a focus on utilizing technology to enhance customer engagement. Leveraging these tools effectively can optimize customer interactions, personalize marketing efforts, and drive sales through targeted messaging and promotions.

Localized Marketing Strategies Recent closures of specific locations like Dundee and Leeds present an opportunity for Frankie & Benny's to implement localized marketing strategies. Tailoring promotions and offerings to these areas can help regain customer loyalty, attract new patrons, and drive sales by addressing the unique needs and preferences of those communities.

Innovative Menu Offerings The launch of 'BEST BURGER EVER' showcases Frankie & Benny's commitment to innovation in menu offerings. Continuously introducing new and exciting dishes can drive sales by generating buzz, attracting food enthusiasts, and encouraging repeat visits from customers eager to try the latest creations.