Sustainability Edge Emphasize Franmar’s soy-based, low-toxicity cleaning solutions as a green alternative to harsher chemicals, targeting customers seeking environmentally friendly formulations and compliant product stewardship.

Growth Footprint Leverage recent asset investments such as the Boise office acquisition to propose localized support, field services, and regional distributor partnerships that can accelerate market penetration in the Northwest and beyond.

Midmarket Fit With 11-50 employees and revenues in the 10-25 million range, target mid-sized manufacturers and screen-printing shops needing reliable, safer solvents and process aids to replace hazardous solvents.

Product Breadth Cross-sell across BLUE BEAR retail and industrial lines plus screen-printing products to existing customers, highlighting solvent penetration, odor control, and performance advantages over traditional chemical substitutes.

Tech + Outreach Utilize Franmar’s digital footprint and partnerships (DoubleClick Floodlight, Google Console, Adobe tools) to run targeted campaigns for sustainability-minded buyers, emphasizing cost-in-use, regulatory compliance, and supplier reliability.