Local security leader Frase Protection is a long-established Memphis-based security provider with 50+ years in the market, suggesting strong local trust and potential for expand-to-family of services for nearby small to mid-sized businesses.

Small to mid-market focus Target customers are small to mid-sized businesses seeking customized intrusion, surveillance, and access control solutions with ongoing maintenance and 24/7 monitoring, indicating upsell opportunities in bundled security packages.

Strong social proof A+ BBB rating and hundreds of Google reviews reinforce credibility; leverage testimonials and case studies in outreach to convert undecided leads and secure mid-market contracts.

Growth leadership Recent CEO appointment signals potential strategic shifts; sales outreach can align with any new growth initiatives, integrations, or expanded service lines to capture market share.

Integration opportunities Tech stack includes marketing and form tools; identify cross-sell opportunities with expanding digital engagement, such as CRM-driven campaigns and post-install monitoring analytics to improve customer retention.