Insights

Audience Alignment Target the liberty-focused think tank ecosystem with Free the People as a potential partner or client for video production, storytelling, and social media strategy to expand reach and engagement.

Content Monetization Leverage their existing revenue range and social media presence to propose scalable content programs, sponsorships, and membership campaigns that drive fundraising and audience growth.

Technology Stack Fit Offer integrated marketing solutions that complement their WordPress, Shopify, and analytics tools, including ad optimization, analytics dashboards, and consent-compliant user engagement to boost conversion rates.

Growth Opportunities Position collaborations with similar organizations in the liberty/small government space to expand reach, cross-pollinate audiences, and unlock joint fundraising or event opportunities.

Thought Leadership Propose premium video series, deep-dive interviews, and data-driven storytelling to elevate their mission, enhance media presence, and attract higher-value sponsors and partners.

Similar companies to Free the People

Free the People Tech Stack

Free the People uses 8 technology products and services including Google Ads, Mixpanel, Usercentrics, and more. Explore Free the People's tech stack below.

Free the People's Email Address Formats

Free the People uses at least 3 email formats:
Free the People Email FormatsExamplePercentage
FLast@freethepeople.orgJDoe@freethepeople.org
86%
Last@freethepeople.orgDoe@freethepeople.org
7%
First@freethepeople.orgJohn@freethepeople.org
7%

Frequently Asked Questions

What is Free the People's official website and social media links?

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Free the People's official website is freethepeople.org and has social profiles on LinkedIn.

How much revenue does Free the People generate?

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As of October 2026, Free the People's annual revenue is estimated to be $10M - $25M.

What is Free the People's NAICS code?

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Free the People's NAICS code is 54172 - Research and Development in the Social Sciences and Humanities.

How many employees does Free the People have currently?

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As of October 2026, Free the People has approximately 12 employees across 3 continents, including North America, Asia and Europe. Key team members include Chief Executive Officer: T. K., Principal: G. S. and Promoter: T. W. Explore Free the People's employee directory with LeadIQ.

What industry does Free the People belong to?

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Free the People operates in the Think Tanks industry.

What technology does Free the People use?

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Free the People's tech stack includes Google Ads, Mixpanel, Usercentrics, WordPress, Shopify, Mailgun, WP Engine and New Relic.

What is Free the People's email format?

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Free the People's email format typically follows the pattern of FLast@freethepeople.org. Find more Free the People email formats with LeadIQ.

When was Free the People founded?

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Free the People was founded in 2016.
Free the People logo

Free the People

Think TanksDistrict of Columbia, United States11-50 Employees

Free the People is a Washington, D.C.-based think tank established in 2016 by Matt Kibbe and Terry Kibbe. It concentrates on producing video content, developing engaging stories, and cultivating social media engagement to reach audiences. The organization aims to build a community around the values of freedom, entrepreneurship, personal responsibility, choice, and peaceful cooperation. 

Its overarching mission is to present the ideas associated with liberty in a form that is entertaining, accessible, and human. With a small team and a focused mandate, it operates within the think tank space to inform and engage people who share these principles.

Section iconCompany Overview

NAICS Code
54172 - Research and Development in the Social Sciences and Humanities
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Free the People's revenue is estimated to be in the range of $10M - $25M

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