Insights

Audience alignment Target a niche with liberty-focused audiences and think tank partners by offering tailored video production and social media storytelling services to expand reach, engagement, and donor cultivation for Free the People and similar organizations.

Revenue growth Position scalable content marketing and sponsorship-driven video campaigns that leverage their $10M-$25M revenue base to attract mid-market partners, foundations, and philanthropy-focused funders seeking liberty-centered programming.

Tech enablement Offer integrations and enhanced performance optimization around their current tech stack (Stripe for payments, Gravity Forms for lead capture, GSAP and parallax for immersive experiences) to improve donations, memberships, and event registrations.

Traction leverage Provide analytics and measurement packages that quantify video impact, audience growth, and engagement lift to support fundraising pitches and grant reporting for Free the People and comparable think tanks.

Partnership potential Propose co-branded content series and cross-promotion with similar organizations in the network (e.g., Foundation for Economic Education, Reason Foundation, Cato Institute) to expand reach and unlock joint fundraising opportunities.

Similar companies to Free the People

Free the People Tech Stack

Free the People uses 8 technology products and services including Google Ads, Mixpanel, Usercentrics, and more. Explore Free the People's tech stack below.

Free the People's Email Address Formats

Free the People uses at least 3 email formats:
Free the People Email FormatsExamplePercentage
FLast@freethepeople.orgJDoe@freethepeople.org
86%
Last@freethepeople.orgDoe@freethepeople.org
7%
First@freethepeople.orgJohn@freethepeople.org
7%

Frequently Asked Questions

What is Free the People's official website and social media links?

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Free the People's official website is freethepeople.org and has social profiles on LinkedIn.

How much revenue does Free the People generate?

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As of August 2026, Free the People's annual revenue is estimated to be $10M - $25M.

What is Free the People's NAICS code?

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Free the People's NAICS code is 54172 - Research and Development in the Social Sciences and Humanities.

How many employees does Free the People have currently?

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As of August 2026, Free the People has approximately 12 employees across 2 continents, including North America and Asia. Key team members include Chief Executive Officer: T. K., Principal: G. S. and Promoter: T. W. Explore Free the People's employee directory with LeadIQ.

What industry does Free the People belong to?

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Free the People operates in the Think Tanks industry.

What technology does Free the People use?

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Free the People's tech stack includes Google Ads, Mixpanel, Usercentrics, WordPress, Shopify, Mailgun, WP Engine and New Relic.

What is Free the People's email format?

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Free the People's email format typically follows the pattern of FLast@freethepeople.org. Find more Free the People email formats with LeadIQ.

When was Free the People founded?

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Free the People was founded in 2016.
Free the People logo

Free the People

Think TanksDistrict of Columbia, United States11-50 Employees

Free the People is a Washington, D.C.-based think tank established in 2016 by Matt Kibbe and Terry Kibbe. It concentrates on producing video content, developing engaging stories, and cultivating social media engagement to reach audiences. The organization aims to build a community around the values of freedom, entrepreneurship, personal responsibility, choice, and peaceful cooperation. 

Its overarching mission is to present the ideas associated with liberty in a form that is entertaining, accessible, and human. With a small team and a focused mandate, it operates within the think tank space to inform and engage people who share these principles.

Section iconCompany Overview

NAICS Code
54172 - Research and Development in the Social Sciences and Humanities
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Free the People's revenue is estimated to be in the range of $10M - $25M

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