Acquisition footprint Freeman Gas was acquired by Superior Plus Corp in June 2021 for about $170 million, expanding its footprint across multiple states (North Carolina, South Carolina, Georgia and Tennessee). This signals potential cross-sell opportunities into Superior Plus’ broader customer base and leveraging their distribution network.
Mid-market scale With 11-50 employees and annual revenue in the 50 to 100 million range, Freeman Gas sits in a mid-market segment where focused sales outreach can target regional industrial and commercial customers with bundled energy solutions and services.
Digital presence The tech stack includes WordPress, Shopify, LiveChat, and cloud infrastructure (AWS, Google Cloud). This indicates readiness for digital marketing campaigns, e-commerce style service bookings, and enhanced online support to convert inquiries into customers.
Diversified channels Presence on multiple platforms and a notable online engagement capability suggest opportunities to upsell enhanced delivery, maintenance contracts, and retrofit or efficiency upgrades to existing customers and through partner networks.
Growth potential Revenue scale and post-acquisition expansion imply a growth trajectory with potential for new customer acquisition in Georgia and neighboring states, especially through integrated energy solutions and value-added services in the oil and gas space.