Local Business Focus Fresh Perspective Media Group specializes in supporting small and local businesses within the Chicagoland area, providing tailored digital marketing solutions to help them increase sales and enhance their online presence. This niche targeting offers opportunities for sales teams to craft customized packages that cater specifically to local enterprise needs.

Paid Advertising Expertise The company’s core service involves running highly targeted paid advertising campaigns, signaling a high demand for advanced audience segmentation and retargeting strategies. Sales efforts could focus on expanding these services to clients seeking sophisticated digital ad solutions that deliver measurable ROI.

Digital Growth Strategies FPMG emphasizes developing online footprints through social media, email list growth, and retargeting using their Profit Cycle Formula. This presents opportunities to upsell integrated digital growth packages or additional marketing automation tools to clients aiming for comprehensive digital transformation.

Small Team Advantage With a lean team of 2-10 employees, the company may be seeking scalable marketing partnerships or outsourced solutions to grow capacity without extensive internal expansion. This opens doors for service providers offering complementary services such as content creation, analytics, or new advertising platforms.

Growth Potential While currently focused locally, the company’s expertise in digital marketing tools positions it well to expand services to nearby markets or scale its offerings. Business development efforts might target regional expansion opportunities or strategic alliances with larger agencies seeking niche local partners.