Market Leadership Fresh Products is a leading innovator in odor control solutions with the bestselling Wave 3D urinal screen, highlighting strong brand recognition and a loyal customer base that can be leveraged for upselling new or complementary products.

Technology Adoption The company's use of e-commerce platforms like WooCommerce and digital tools such as SEO and Cloudflare indicates a focus on online sales channels and digital marketing, presenting opportunities to expand digital outreach and improve sales conversion.

Expansion Potential With a revenue range estimated between 100 million and 250 million dollars and a mid-sized employee base, Fresh Products is well-positioned for market expansion into new facilities and industries that prioritize clean and odor-free environments.

Industry Focus Operating within the facilities services industry with a specialization in odor control, the company is adjacent to sectors like hospitality, healthcare, and commercial real estate, providing cross-selling opportunities for integrated facility management solutions.

Competitive Edge Innovation in odor control with patented products like Wave 3D positions Fresh Products as a differentiated player in the market, allowing sales teams to highlight unique features and technological advantages to prospective clients.