Freshly Picked, Inc.
Retail Apparel and FashionUtah, United States11-50 Employees
Freshly Picked, Inc. operates in the retail apparel and fashion sector with a focus on baby footwear and related accessories. The company was founded in 2009 by Susan Petersen, who began by sewing leather moccasins at her kitchen table to create shoes that would stay on small feet; these moccasins are still hand-stitched in Utah. The business is based in Lehi, Utah, and Petersen serves as chief executive today. Since inception, the brand has sold over a million pairs and has expanded its product line to include items such as diaper bags. In 2022, Freshly Picked completed the acquisition of MagnetBlox, a maker of a magnetic building toy designed to support pretend play and motor skill development.