Insights

Female-led, mom-focused Target retailers and distributors that cater to mothers and families, emphasizing Freshly Picked’s founder-led story, commitment to moms, and hand-stitched, durable baby footwear to differentiate in the baby products segment.

Product Expansion Leverage opportunities to cross-sell related accessories such as diaper bags and other mom-focused products that have previously aligned with the brand, while exploring exclusive Disney or Harry Potter licensed lines to boost appeal.

Strategic Acquisitions Position Freshly Picked as an growth partner in M&A conversations by highlighting its acquisition of MagnetBlox and potential for synergistic product integrations, toy collaborations, or licensed lifestyle bundles.

Omnichannel & Partners Emphasize readiness for expansion through online channels and partnerships that optimize digital advertising, checkout friction reduction (Shop Pay, PayPal), and subscription or bundle offers to increase average order value.

Market Positioning Highlight mid-market scale with a proven revenue range and a strong niche in baby footwear, presenting opportunities to target similar retailers see See Kai Run and Livie & Luca as comparable peers for wholesale collaborations and co-marketing.

Similar companies to Freshly Picked, Inc.

Freshly Picked, Inc. Tech Stack

Freshly Picked, Inc. uses 8 technology products and services including Google Ads, TrackJS, Handlebars, and more. Explore Freshly Picked, Inc.'s tech stack below.

  • Google Ads
    Advertising
  • TrackJS
    Analytics
  • Handlebars
    Javascript Frameworks
  • VISA
    Miscellaneous
  • Shop Pay
    Payment Processing
  • Recharge
    Payment Processing
  • PayPal
    Payment Processing
  • HSTS
    Security

Freshly Picked, Inc.'s Email Address Formats

Freshly Picked, Inc. uses at least 1 format(s):
Freshly Picked, Inc. Email FormatsExamplePercentage
First@freshlypicked.comJohn@freshlypicked.com
64%
Last@freshlypicked.comDoe@freshlypicked.com
19%
FLast@freshlypicked.comJDoe@freshlypicked.com
11%
FirstL@freshlypicked.comJohnD@freshlypicked.com
6%

Frequently Asked Questions

Where is Freshly Picked, Inc.'s headquarters located?

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Freshly Picked, Inc.'s main headquarters is located at 2000 West Ashton Boulevard Lehi, Utah 84043 United States. The company has employees across 3 continents, including North AmericaAfricaEurope.

What is Freshly Picked, Inc.'s phone number?

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You can contact Freshly Picked, Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Freshly Picked, Inc.'s official website and social media links?

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Freshly Picked, Inc.'s official website is freshlypicked.com and has social profiles on LinkedIn.

What is Freshly Picked, Inc.'s NAICS code?

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Freshly Picked, Inc.'s NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Freshly Picked, Inc. have currently?

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As of June 2026, Freshly Picked, Inc. has approximately 22 employees across 3 continents, including North AmericaAfricaEurope. Key team members include Chief Executive Officer: A. R.Chief Operating Officer: N. D.Vice President Finance: D. J.. Explore Freshly Picked, Inc.'s employee directory with LeadIQ.

What industry does Freshly Picked, Inc. belong to?

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Freshly Picked, Inc. operates in the Retail Apparel and Fashion industry.

What technology does Freshly Picked, Inc. use?

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Freshly Picked, Inc.'s tech stack includes Google AdsTrackJSHandlebarsVISAShop PayRechargePayPalHSTS.

What is Freshly Picked, Inc.'s email format?

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Freshly Picked, Inc.'s email format typically follows the pattern of First@freshlypicked.com. Find more Freshly Picked, Inc. email formats with LeadIQ.

When was Freshly Picked, Inc. founded?

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Freshly Picked, Inc. was founded in 2009.
Freshly Picked, Inc. logo

Freshly Picked, Inc.

Retail Apparel and FashionUtah, United States11-50 Employees

Freshly Picked, Inc. operates in the retail apparel and fashion sector with a focus on baby footwear and related accessories. The company was founded in 2009 by Susan Petersen, who began by sewing leather moccasins at her kitchen table to create shoes that would stay on small feet; these moccasins are still hand-stitched in Utah. The business is based in Lehi, Utah, and Petersen serves as chief executive today. Since inception, the brand has sold over a million pairs and has expanded its product line to include items such as diaper bags. In 2022, Freshly Picked completed the acquisition of MagnetBlox, a maker of a magnetic building toy designed to support pretend play and motor skill development.

Section iconCompany Overview

Headquarters
2000 West Ashton Boulevard Lehi, Utah 84043 United States
Phone number
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2009
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    Freshly Picked, Inc.'s revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Freshly Picked, Inc.'s revenue is estimated to be in the range of $10M$25M

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