Insights

Regional Expansion Freshmax has a strong presence across Australia, New Zealand, and North America, providing multiple regional platforms that offer cross-market sales opportunities in the fresh produce sector.

Integrated Supply Chain The company's extensive acquisitions and integration of various suppliers and growers, such as Murrawee Farms and Snow Hill, create potential for enhanced distribution and co-marketing collaborations.

Focused Market Growth With divisions in both retail and wholesale channels, Freshmax presents opportunities to tailor solutions for diverse customer segments within the fresh produce industry.

Digital Presence Freshmax's online platforms and technological tools like Google Fonts API and reCAPTCHA indicate an openness to digital marketing and e-commerce initiatives, opening avenues for digital collaboration and lead generation.

Financial Scope Operating with annual revenues between $10M and $25M, Freshmax has the scale to partner on large volume deals and supply contracts across its regional markets.

Similar companies to Freshmax

Freshmax Tech Stack

Freshmax uses 2 technology products and services including Google Fonts API, reCAPTCHA, and more. Explore Freshmax's tech stack below.

  • Google Fonts API
    Font Scripts
  • reCAPTCHA
    Security

Media & News

Freshmax's Email Address Formats

Freshmax uses at least 2 format(s):
Freshmax Email FormatsExamplePercentage
FLast@freshmax.co.nzJDoe@freshmax.co.nz
100%
First.Last@goo.glJohn.Doe@goo.gl
68%
LF@goo.glDJ@goo.gl
16%
Last.F@goo.glDoe.J@goo.gl
13%
LastF@goo.glDoeJ@goo.gl
3%

Frequently Asked Questions

Where is Freshmax's headquarters located?

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Freshmax's main headquarters is located at 333 Fitzgerald Road Derrimut, Victoria 3030 Australia. The company has employees across 5 continents, including OceaniaAfricaNorth America.

What is Freshmax's official website and social media links?

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Freshmax's official website is goo.gl and has social profiles on LinkedIn.

What is Freshmax's NAICS code?

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Freshmax's NAICS code is 311 - Food Manufacturing.

How many employees does Freshmax have currently?

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As of May 2026, Freshmax has approximately 158 employees across 5 continents, including OceaniaAfricaNorth America. Key team members include Ceo - Freshmax Wholesale Pty Ltd: K. M.Ceo Freshmax National: S. P.Head Of Innovar & Group Ip: S. G.. Explore Freshmax's employee directory with LeadIQ.

What industry does Freshmax belong to?

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Freshmax operates in the Food and Beverage Manufacturing industry.

What technology does Freshmax use?

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Freshmax's tech stack includes Google Fonts APIreCAPTCHA.

What is Freshmax's email format?

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Freshmax's email format typically follows the pattern of FLast@freshmax.co.nz. Find more Freshmax email formats with LeadIQ.

When was Freshmax founded?

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Freshmax was founded in 1995.

Freshmax

Food and Beverage ManufacturingVictoria, Australia51-200 Employees

Freshmax is a multinational fresh produce marketer within the food and beverage manufacturing sector, providing sales and distribution services across regional platforms in Australia, New Zealand, and North America. It is located at 333 Fitzgerald Road, Derrimut, Victoria 3030, Australia. The company operates from 14 regional locations and maintains regional websites for Australia and New Zealand (www.freshmax.com.au and www.freshmax.co.nz). The group’s history began in New Zealand in 1995, with privatization in 1997 via a management buyout; it expanded in Australia through acquisitions such as John Holman & Co, Panda Ranch, Oztaste, Grewal, De Luca Banana Marketing (DBM) and Opey, and later became a major shareholder in Valleyfresh and Valleyfresh USA, while Freshmax Farms acquired Murrawee Farms and Snow Hill to expand stonefruit operations. The organization is described as employing over 300 people across its regional footprint, and its revenue is reported in the range of $10M-$25M.

Section iconCompany Overview

Headquarters
333 Fitzgerald Road Derrimut, Victoria 3030 Australia
Website
goo.gl
NAICS Code
311 - Food Manufacturing
Founded
1995
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Freshmax's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Freshmax's revenue is estimated to be in the range of $10M$25M

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