Expansion and capacity Freshways has recently invested around €8 million to upgrade and expand the Finglas production facility, adding high-care manufacturing areas, enhanced storage, and upgraded refrigeration. This indicates a ramp in production capacity and readiness to scale supply, presenting opportunities to upsell larger or more frequent orders to major retailers and institutions.

Strategic retail partnerships A multi-year deal with Tesco Ireland (and Tesco Group) valued at up to €60 million over three years signals strong channel opportunities in large-format grocery and convenience segments. Sales efforts can target expanding Tesco’s private label and branded sandwich assortments, as well as cross-sell to other major multiples using Freshways’ capabilities.

Employment and capacity A headcount increase of 20 roles alongside capacity expansion suggests enhanced ability to service larger or more frequent orders and to deploy additional SKUs. This creates opportunities to approach corporate and education buyers (schools, universities, hospitals) with tailored programs and prepared meal solutions.

Market leadership As Ireland’s largest sandwich maker with about one third of the market, Freshways has proven scale and brand position. This can be leveraged to pitch premium private-label growth, branded co-branding with retailers, and expansion into new foodservice channels such as events, workplaces, and hospitality where reliability and volume are valued.

Diversified channel reach Freshways supplies both retail and food service sectors, including workplaces, schools, hospitals, and large events. This breadth points to cross-channel sales opportunities, such as bundled catering solutions for corporate campuses, school meal programs, and event catering partnerships, alongside continued ropeline support for retailers.