FRET12 Email Format
Entertainment ProvidersIllinois, United States11-50 Employees
FRET12 is a guitar and tour culture brand operating from a venue space inside Chicago’s Salt Shed. The business creates clothing, artwork, accessories, and content that reflect the nomadic lifestyle associated with touring, and it hosts an experiential Amp Room featuring a curated collection of guitars and gear from notable engineers and craftsmen. The shop emphasizes handcrafted design that aligns with the adaptive reuse character of its historic venue, and it has built an online presence since 2008 to reach a global audience while also offering in-person experiences for artists and customers. Based in Chicago, the company positions itself at the intersection of music performance culture and retail, serving enthusiasts who seek both physical products and a lifestyle narrative around road life. Recent activity includes a product or initiative announced in 2026 related to guitar string upcycling, illustrating its ongoing product development and engagement with the guitar community.