Awarded Credibility Leverage Frey Construction’s recognized industry accolades and local BBB A+ rating to build trust with potential clients. Use awards like Contractor of the Year and Angi’s Super Service Award in marketing to justify premium remodeling estimates and differentiate from competitors.

High End Niche Target kitchen and bath remodels with premium pricing signals evidenced by awards in the residential kitchen category and the company’s emphasis on quality materials and warranty. Position as a specialized, trusted partner for mid to high-end home renovations in Madison and nearby areas.

Local Trust Capitalize on being locally owned and operated with a strong local reputation. Build outreach to neighborhood associations, real estate agents, and mortgage lenders who value reliable, safety-compliant contractors with transparent financing options.

Warrantied Assurance Highlight the 15-year warranty and licensed, insured status to reduce perceived risk for homeowners undertaking significant renovations. Offer financing options to remove budget barriers and convert inquiries into closeable projects.

Growth Readiness With revenue in the multi-million range and a growing recognition as a top contractor, pursue partnerships with suppliers and larger remodel firms for subcontracting or joint projects, while expanding to adjacent Wisconsin markets where brand recognition already exists.