Friend Group LLC Email Format

Financial ServicesIllinois, United States2-10 Employees

Friend Group LLC operates as a financial services firm that makes private equity investments in small to medium-sized consumer packaged goods companies. It aims to grow through acquisitions by identifying branded or private label CPG businesses with defensible market positions and clear differentiation. The firm provides resources and a professional, hands-on management team with cross-functional experience to help drive growth.

Its investment criteria include a proven track record, differentiated consumer propositions, defendable market positions, and strong growth potential, with a preferred EBITDA of at least $500,000. The target categories span Food & Beverage, Beauty and Personal Care, Household products, Baby/Child, Pet, and Alternative brands. The company is based in Northbrook, Illinois, and operates with a small team.

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