Fundraising Tech Their tech stack includes WordPress and PayPal for donations, plus Google Analytics and Tag Manager, signaling digital fundraising as a core channel. Recommendations: upgrade donation forms to support recurring gifts, optimize donor journeys, and implement analytics-driven campaign tracking to grow online contributions.

Volunteer & Membership With a small staff and as a member organization, volunteer and membership management is a natural area for efficiency gains. Propose a lightweight CRM or membership system to track donors, volunteers, events, and RSVPs, reducing manual work and improving engagement.

Grants & Sponsorships Revenue levels suggest capacity for broader philanthropic support but benefits from organized grants and sponsorship management. Suggest grants management, sponsorship tracking, and impact reporting to attract corporate partners and major gifts.

Web Analytics The site already uses Google tools, indicating openness to measurement. Propose advanced analytics dashboards, SEO improvements, content optimization, and conversion rate optimization for fundraising and visitor engagement.

Local Partnerships Location and focus on preserving history create collaboration opportunities with local cultural institutions and heritage tourism. Propose co-branded programs, joint events, cross-promotion, and sponsorship packages to broaden reach and diversify funding.