Family-owned value Frisella Nursery is a long-standing, family-owned garden center with over 70 years in operation, which signals trust, local loyalty, and potential for repeat business with residential customers and local commercial projects.

WBE certification As a Woman Business Enterprise certified contractor, Frisella Nursery can be prioritized for supplier diversity programs and government or corporate procurement opportunities, expanding bid opportunities and partnered projects.

Full service offerings The mix of retail plant material, landscape design, build and maintenance services, plus plant wholesale and growing programs, creates multiple cross-sell opportunities including landscape design contracts, maintenance retainers, and wholesale partnerships.

Growth potential With revenue in a $25–$50M range and a multi-service model in the St. Louis area, potential expansion opportunities exist for larger commercial landscaping contracts, ongoing maintenance portfolios, and scaled plant procurement programs.

Tech and outreach Utilizing tools like Salesforce, Pardot, WooCommerce, and ads platforms indicates readiness for enhanced lead generation, CRM-driven account management, and digital marketing to win more commercial and residential projects.