Affordability Advantage Leverage Frndly TV’s low price point and broad channel appeal to upsell premium bundles or partner with budget-conscious distributors and regional advertisers seeking cost-effective reach.

Roku Acquisition With Roku acquiring Frndly TV for 185M, pursue co-marketing, device-specific promotions, and integration opportunities to tap into Roku’s installed base and enterprise partnerships.

Channel Store Growth Target OTT aggregators and niche streaming services to expand channel offerings, creating cross-sell opportunities for complementary content providers and ad-supported or subscription-based expansions.

DVR and UX Enhancements Position Frndly’s improved DVR and refreshed app experience as a platform for advertisers and tech partners to showcase measurement capabilities, analytics, and easier content discovery.

Local and Diverse Content Capitalize on local channel expansion and Bounce TV addition to pitch regional advertisers, creators, and local content producers seeking monetization and better audience targeting.