Frontline GmbH Employee Directory

RetailHamburg, Germany2-10 Employees

Frontline GmbH is a Hamburg-based retailer in Germany. It began in 1986 as frontlineshop, a music mail order founded by Torsten Lange that focused on punk, hardcore and underground records. In the early 1990s, amid a downturn in the music industry, it pivoted to fashion, starting with brands such as X-Large and Carhartt and later expanding to include designers like Helmut Lang and a sizable women's assortment. The shift positioned Frontline as an online fashion retailer with a broader, international product catalog.

In 2015 Frontline became part of the Menlook Group, a European online menswear lifestyle retailer headquartered in Paris, after which the company relinquished its women's assortment while maintaining its Hamburg presence and leveraging the group's fashion expertise. Today the company emphasizes a curated, international product mix, a marketplace with select offerings, highly personalized service, and distinctive content for online shoppers.

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