Brand Security Target enterprises in banking and insurance sectors with a focus on domain security and brand protection, leveraging fTLD's .BANK and .INSURANCE offerings as a threat mitigation and trust-building solution.

Strategic Partnerships Leverage existing and potential partnerships like EasyDMARC to offer integrated email security and domain validation services, expanding cross-sell opportunities to banks and insurers seeking end-to-end digital trust.

Global Governance Highlight governance by banks and associations to position as a trusted, sector-specific registry, opening conversations with regional banking associations and regulatory-adjacent bodies for collaborative security initiatives.

Cyber Threat Mitigation Position as a security-forward domain solution that mitigates phishing, spoofing, and cybersquatting, offering bundles with cybersecurity vendors to address cyber threat playbooks for financial institutions.

Low Volume, High Value Recognize the small team size and high-value niche market; pursue high-touch, enterprise sales motions, pilot programs, and white-glove onboarding with banks and insurers to maximize deal size per engagement.