Targeted expansion Small team size indicates potential for scalable programmatic services and high impact onboarding; propose self-serve onboarding plus hands-on managed services to accelerate client growth.

Hyper-local focus Emphasize local and geo-targeting capabilities to attract local businesses, agencies needing regional reach, and franchises seeking precise audience reach.

Full stack offerings Portfolio includes CRM retargeting, connected TV ads, social ads, and search targeting; cross-sell opportunities exist with mid-market clients seeking end-to-end performance campaigns.

Technical readiness Existing tech stack (Simpli.fi, Piwik PRO, WordPress, Zoho, iCIMS) supports data-driven campaigns; pitch data integration, attribution improvements, and customized reporting for performance transparency.

Growth potential Revenue in the 1M-10M range with a lean team suggests opportunities for higher-margin engagements, retainer-based programs, and scalable media buying partnerships with mid-market brands seeking aggressive ROAS.