Fullpath (formerly AutoLeadStar)
Software DevelopmentFlorida, United States201-500 Employees
Fullpath, based in Miami, Florida, operates in software development serving the automotive sector. It provides an enhanced Customer Data Platform that unifies dealership first-party data and activates it through AI and marketing automation. The aim is to enable dealerships to deliver highly personalized customer experiences that build loyalty and durable business relationships. The company was formerly known as AutoLeadStar. In 2026, Fullpath expanded its ecosystem through integrations with Autotrader, Kelley Blue Book, Dealer.com, and vAuto. In June 2026, after Cox Automotive completed its acquisition, a scaled integration linked Fullpath's CDP with consumer vehicle views from Autotrader and KBB, unifying marketplace data with dealer systems and identity resolution.