Strong Market Position Fullpath is a leading automotive customer data platform with a robust revenue range of 100M to 250M and over 200 employees, demonstrating its established presence and growth potential in the automotive SaaS sector.
Strategic Acquisition Potential Cox Automotive's recent agreement to acquire Fullpath indicates high strategic value and potential for expanded distribution channels, making it an attractive target for complementary technology partnerships.
Innovative Product Launches The launch of the Agentic CRM and recent integrations with platforms like DealerBuilt and Car Wars showcase Fullpath’s emphasis on innovative, AI-driven automotive solutions, opening opportunities for upselling and tailored offerings.
Industry Engagement Participation in key industry events such as the National Automobile Dealers Association Show positions Fullpath as a forward-thinking company, providing opportunities to connect with dealership decision-makers and promote new solutions.
Financial Stability and Growth With substantial funding of 40 million dollars and recognized revenue, Fullpath presents a compelling case for scalable solutions, making it a prime candidate for technology vendors targeting high-growth automotive companies.
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$10M$25MFullpath uses 8 technology products and services including Google Ads, Adobe, Prometheus, and more. Explore Fullpath's tech stack below.
| Fullpath Email Formats | Percentage |
| First@autoleadstar.com | 80% |
| FLast@autoleadstar.com | 13% |
| First.Last@autoleadstar.com | 6% |
| Middle@autoleadstar.com | 1% |
| FLast@fullpath.com | 97% |
| First.Last@fullpath.com | 3% |
Software DevelopmentFlorida, United States201-500 Employees
Fullpath is the automotive industry’s leading enhanced Customer Data Platform (CDP). Fullpath unifies first-party dealership data and activates it by layering powerful AI and marketing automation on top. Dealerships that invest in the platform create exceptional, hyper-personalized customer experiences that drive loyalty and build resilient, lasting business.
Company Overview
Media & News
Funding & FinancialsFullpath has raised a total of $40M of funding over 4 rounds. Their latest funding round was raised on Nov 07, 2022 in the amount of $40M.
Fullpath's revenue is estimated to be in the range of $100M$250M
Funding & FinancialsFullpath has raised a total of $40M of funding over 4 rounds. Their latest funding round was raised on Nov 07, 2022 in the amount of $40M.
Fullpath's revenue is estimated to be in the range of $100M$250M
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