Expanded Digital Reach Function(x) Inc. owns multiple digital media properties including Wetpaint.com and acquired Rant, Inc, expanding content across entertainment, lifestyle, fitness, tech, and celebrities. This presents cross-promotion and bundled advertising opportunities across diverse verticals to monetize audience segments.

Fantasy Sports Platform Majority ownership of DraftDay Gaming Group positions the company in the growing fantasy sports market. Potential upsell to brands for sponsored contests, branded integrations, and data-driven marketing experiences leveraging fantasy user engagement.

Digital Loyalty Tie-ins Choose Digital enables companies to integrate digital content into existing rewards and loyalty programs. There are sales opportunities with consumer brands and retailers seeking content-driven incentives and engagement enhancements for loyalty programs.

Mid Market Scale With 51-200 employees and revenue in the low to mid single-digit millions, Function(x) Inc. operates with a lean structure suitable for scalable partnerships, channel programs, and pilot programs that can be expanded with proven ROI before broader enterprise deals.

Public Market Visibility Being a NASDAQ-listed company provides credibility and potential access to investor-backed partnerships. This can be leveraged in outreach to larger advertisers and tech partners seeking validated, transparent vendors with a growth narrative in interactive media and digital publishing.