Strategic Partnerships Funlab has active and high-profile partners across beverages, branding, and tourism spaces (Coca-Cola Europacific Partners, FutureBrand, Fontrip) and is expanding cultural tourism ecosystems with OMO strategies. This presents a sales opportunity to offer integrated tech and guest experience enhancements that align with partner initiatives and co-branding campaigns.

Omnichannel Payroll Funlab recently consolidated payroll, workforce management, and talent systems onto Dayforce in Australia and New Zealand, indicating a willingness to streamline HR tech for a growing, multi-country operation. This signals openness to additional HR technology, analytics, scheduling optimization, and compliance solutions across other regions.

Growth & Expansion With new venue openings including Holey Moley concepts in Houston and a large venue expansion in South Australia, Funlab is in a growth phase that can benefit from scalable sales tech, revenue management, and franchise-support solutions to maintain consistent guest experiences and operational efficiency.

Digital & Analytics Adoption of tools like Google Tag Manager, New Relic, and Node.js indicates a focus on digital experiences, performance analytics, and developer-friendly technology. There is upside for solutions that enhance customer analytics, performance monitoring, and personalized guest engagement across multiple venues and digital touchpoints.

Enterprise Partnerships Existing B2B affinity with major brands and large-scale venues suggests opportunities to offer enterprise-grade deployment, loyalty integrations, and CRM enhancements that support multi-venue operations, partner campaigns, and large-ticket bookings for corporate events and branded experiences.