Multi Channel Growth Expand the current purchased media mix beyond Optimizely, Criteo, and Bing Ads to platforms such as Meta, Google Shopping, and TikTok, plus influencer partnerships. Propose a structured testing program to identify the highest ROI channels and reduce CAC while increasing conversions for high value shoppers.

Fraud and Trust Enhance risk management and checkout flow by expanding Riskified capabilities with deeper risk scoring, 3DS options, and flexible payment methods to improve authorization rates and reduce fraud related losses. Suggest a phased upgrade and onboarding with a merchant fraud analytics partner.

Creative Engine Capitalize on FWRD editorial imagery by streamlining content production with Adobe Creative Cloud and a digital asset management workflow. Offer content templating and faster product storytelling to drive more shoppable content and faster go to market for new designers.

Exclusive Partnerships Monetize the designer roster through exclusive capsule drops and co branded campaigns. Use the marketing automation tool to segment top customers and notify them with early access offers, editorials, and events to lift ARPU and repeat purchases.

Logistics Readiness Improve luxury customer delivery and returns by optimizing logistics partnerships, transit times, and cross border capabilities. Propose a pilot with premium carriers to benchmark performance and costs, aligning shipping options with brand premium positioning.