Scientific marketing Leverage their claim of using codified marketing technology and research-driven campaigns to position as a data analytics and optimization partner for mid-market advertisers seeking measurable ROI.

Cross border reach Target U S and Canada exposures where they already operate, offering scalable national campaigns for regional brands looking to expand or optimize multi-market performance.

Mid-market focus With 11-50 employees and revenue in the 10M-25M range, there is an opportunity to upsell performance marketing packages, retainers, and add-on analytics services to growing agencies and brands.

Tech stack leverage Position as a boost to digital capabilities by offering integrations or services around WordPress, WooCommerce, SEO optimization, and analytics to enhance clients’ online presence and conversions.

Story and credibility Highlight the unique value proposition of a 'codified marketing technology' to differentiate from competitors, targeting prospects seeking rigorous, science-based marketing solutions and strong case studies.