Truck Focus Ford's F-150 Raptor R and Bronco Sport trims indicate strong demand in trucks and SUVs. Leverage model specific campaigns, promos, and accessory upsells to drive local leads and showroom visits in Elko and nearby areas.

Local Digital Expansion With Microsoft Advertising and Facebook in use, expand to inventory driven landing pages, retargeting, and geo targeted ads to improve lead quality and lower cost per sale for Ford, Lincoln, and Mercury inventory.

SMB Marketing Efficiency As a small to mid sized dealership, there is opportunity to deploy affordable CRM and marketing automation to improve lead capture, follow up, and appointment setting, boosting conversion rates.

Cross Brand Upsell Opportunity to grow revenue through cross brand sales, including new Ford, Lincoln, and Mercury models, certified pre owned, financing, warranties, and service packages to increase deal size and loyalty.

Financing Partnerships Partner with lenders and protection plan providers to bundle financing and warranties, enhancing closing rates and customer lifetime value in a market with limited buyer options.