Game Theory Employee Directory

Advertising ServicesTexas, United States51-200 Employees

MVPindex offers a software platform that enables brands, properties, and agencies to quantify the value of partnerships, sponsorships, and activations by providing an integrated view across broadcast, streaming, social, digital, audio, in-venue, and on-location touchpoints. The platform integrates with existing processes to automate a service-heavy industry and improve efficiency. It presents a transparent methodology and supports comprehensive performance analysis and valuation at both individual partner and portfolio levels, including branded and unbranded content, attributable audiences, broadcast presence, and activations.

Based in Austin, Texas, MVPindex operates in software development and serves brands, properties, and agencies seeking objective data to evaluate marketing initiatives. A notable recent development is the 2023 strategic partnership with the National Hockey League.

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