Acquisition synergies Highlight the strategic value of Vista Grande's acquisition of GameChanger Products to prospects by emphasizing integrated shopper insights capabilities, in-store testing expertise, and a broader real-world testing platform that can accelerate retailers' product innovation pipelines.

Retail testing strength Position the combined entity as a go-to partner for in-store experimentation and real-world validation, offering measurable impact on shelf performance and category growth that appeals to marketing, category management, and store operations teams.

LATAM expansion Leverage Vista Grande’s expansion into Latin America to target multinational retailers and brands seeking regionalized shopper insights, cross-border testing programs, and scalable data collection across growing LATAM markets.

Leadership and hires Note recent strategic hires and leadership additions to signal ongoing investment in expertise, offering opportunities to engage with senior market research managers and analysts for tailored high-touch programs.

Portfolio and data capabilities Emphasize access to a broad tech stack and data platforms (Intellimize, AWS, Google Analytics, etc.) to deliver integrated analytics, attribution, and optimization services that can enhance targeting, measurement, and decision-making for retailers and consumer brands.