Acquisition Synergy GameChanger’s integration into Vista Grande expands in-store testing capabilities and shopper insights, creating a compelling upsell for clients seeking end-to-end real-world testing combined with robust analytics.

Growth Footprint Recent LATAM office expansion opens doors to new regional clients and channel partners, presenting sales opportunities to local retailers and manufacturers seeking localized shopper insights and faster time-to-value.

Portfolio Expansion Acquisition of GameChanger strengthens the Vista Grande portfolio with real-world testing expertise, enabling cross-sell of integrated solutions to existing customers looking to optimize in-store experiments and activation strategies.

Tech-Driven Scale Diverse tech stack including AWS, Azure, Google Cloud, and modern web platforms supports scalable, data-rich insights suitable for enterprise customers, signaling readiness for larger deals and longer-term managed services.

Talent and Demand New hires in market research roles indicate investment in capabilities and client delivery, providing opportunities to position enhanced senior-level offerings and expanded project resources to win larger accounts.