Insights

Strong Funding Backing Centrical, formerly GamEffective, secured a substantial $32 million funding round led by Intel Capital and JVP, indicating strong investor confidence and financial stability to support expansion and innovation efforts.

Growing Market Presence With recent partnerships, such as Wren Data in Ireland and the UK, and integrations like the SAP App Center extension, Centrical demonstrates active market expansion and increasing visibility among enterprise clients globally.

Focus on Employee Engagement Centrical’s core offering emphasizes personalized microlearning and gamification to drive employee motivation and performance, presenting opportunities to sell solutions to organizations seeking to boost workforce engagement and productivity.

Targeting Enterprise Clients Despite its smaller size, Centrical operates within a competitive enterprise SaaS space with companies like SAP and Workday as benchmarks, suggesting potential to approach mid-to-large organizations in need of advanced performance management platforms.

Versatile Tech Stack Its technology integrations and use of modern tools provide a flexible platform adaptable to diverse industries, creating opportunities to pitch tailored solutions for companies seeking innovative employee development tools.

Centrical Tech Stack

Centrical uses 8 technology products and services including W3 Total Cache, Segment, Moment.js, and more. Explore Centrical's tech stack below.

  • W3 Total Cache
    Caching
  • Segment
    Customer Data Platforms
  • Moment.js
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Google Maps
    Maps
  • Piwik
    System Analytics & Monitoring
  • Google Tag Manager
    Tag Management

Media & News

Centrical's Email Address Formats

Centrical uses at least 1 format(s):
Centrical Email FormatsExamplePercentage
First.Last@gameffective.comJohn.Doe@gameffective.com
49%
Last.First@gameffective.comDoe.John@gameffective.com
1%
First.Last@gameffective.comJohn.Doe@gameffective.com
49%
Last.First@gameffective.comDoe.John@gameffective.com
1%

Frequently Asked Questions

What is Centrical's official website and social media links?

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Centrical's official website is gameffective.com and has social profiles on LinkedIn.

What is Centrical's NAICS code?

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Centrical's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Centrical have currently?

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As of December 2025, Centrical has approximately 82 employees across 2 continents, including North AmericaAsia. Key team members include Ceo & Founder: G. R.Vice President Human Resources: D. E.Vice President Human Resources: E. D.. Explore Centrical's employee directory with LeadIQ.

What industry does Centrical belong to?

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Centrical operates in the Technology, Information and Internet industry.

What technology does Centrical use?

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Centrical's tech stack includes W3 Total CacheSegmentMoment.jsjQueryModernizrGoogle MapsPiwikGoogle Tag Manager.

What is Centrical's email format?

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Centrical's email format typically follows the pattern of First.Last@gameffective.com. Find more Centrical email formats with LeadIQ.

When was Centrical founded?

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Centrical was founded in 2013.

Centrical

Technology, Information and InternetNew York, United States51-200 Employees

At Centrical, we believe for any company to prosper, it needs to make employees the center of business success. With that recognition comes the need to improve employee performance. And for that to happen three core elements need to be used holistically. Advanced gamification. Personalized microlearning. And real-time employee performance management.

We’ve learned those elements in combination work far better than a stand-alone solution that addresses just one dimension of performance.

Each component influences the other to create an ongoing process of performance improvement and a culture of continuous learning. It means with Centrical you’ll see better motivation, better learning, better feedback. Because they simply work Better Together.

Better Together is also how Centrical works with customers. We help you understand what motivates your people and then help design a program, based on proven methodologies and best practices, to sustain engagement over time, advise on how to create learning content that gets better adoption and retention by making it fun, bite-sized, and personalized for what matters most.

When employees are engaged and motivated to be a part of a culture of continuous learning and excellence…that’s Better Together.

Or when employees are prompted to absorb personalized microlearning that’s based on how they are doing to reach objectives they’re measured on…that’s Better Together.

And when employees have access to the same metrics as their managers, 1:1’s become coaching sessions that draw on real-time data to take immediate steps to improve performance…that, too, is Better Together.

Companies that work with Centrical to make employees the center of their business success will have a workforce that embraces challenges, understands their goals, and how to achieve them as well as feel more connected to their organization. When that happens, it's Better Together for everyone.

Section iconCompany Overview

NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Centrical's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Centrical's revenue is estimated to be in the range of $1M$10M

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