Family Business Advantage Garaga's status as a family business founded by Michel Gendreau and currently led by his twin sons, Martin and Maxime, provides a unique selling point emphasizing tradition, quality, and personalized service. This family-oriented approach can be leveraged to build trust and loyalty with customers.

Extensive Product Range With a wide variety of superior quality garage doors for residential, commercial, and industrial markets, Garaga offers a diverse product range that can cater to the different needs and preferences of customers. Sales representatives can highlight the customization options and quality assurance to attract a wider customer base.

Robust Dealer Network Garaga's network of specialists, the Garaga Experts, plays a crucial role in distributing products across Canada and the United States. Sales development representatives can capitalize on the established dealer network to explore new markets and strengthen relationships with existing dealers for increased sales opportunities.

Brand Reputation Garaga is renowned for the quality of its products, the value of its warranties, and the excellent customer experience it offers. Sales professionals can emphasize the brand's reputation for reliability, longevity, and customer satisfaction to instill confidence in potential buyers and drive sales growth.

Omni-channel Sales Approach By selling products through both the Garaga Experts network and large hardware store banners, Garaga adopts an omni-channel sales strategy that ensures widespread availability and accessibility. Sales teams can utilize this multi-channel approach to reach diverse customer segments and maximize sales potential.