Fleet Growth Target local SMBs with vehicle fleet needs in the Great Lakes Bay Region, leveraging Ford fleet incentives and volume pricing. Introduce fleet management services, maintenance packages, and simple financing options to convert business customers and secure recurring revenue.

Marketing Optimization Audit and optimize the current digital marketing stack to improve lead quality and attribution; integrate with a CRM, enhance call tracking, and tune landing pages and campaigns to increase showroom appointments.

Service Upsell Increase aftermarket revenue through extended service contracts, maintenance plans, and warranty upsells, plus streamlined online service scheduling and digital parts promotions to convert service visits into repeat business.

Online Experience Enhance the online car buying journey with a better virtual showroom, online appointment booking, transparent inventory, and live chat or video consults to convert online interest into showroom visits.

Competitive Edge Position as a trusted family-owned Ford dealer in the Great Lakes Bay Region, differentiating through personalized service and community involvement to win customers from larger competitors such as Lindsay Ford.